Medical Spas
Best Practices for Retargeting Medical Spa Visitors

Every visit to your website is an opportunity. Whether someone lands on your treatment page, browses your pricing, or reads a blog post, they’ve shown interest in your medical spa. But the reality is that most of those visitors won’t book a consultation on their first visit. That’s where retargeting comes in.
Retargeting allows you to stay in front of potential clients after they’ve left your site. It’s a powerful way to turn warm leads into actual bookings. For medical spas, where trust, visual appeal, and timing play a huge role in decision-making, retargeting ads can significantly boost conversion rates.
In this guide, we’ll walk through the best practices for retargeting visitors to your medical spa so you can bring back interested leads, build brand familiarity, and ultimately increase your bookings.
Understand the Power of Retargeting for Medical Spas
Retargeting works by showing your ads to people who have previously interacted with your website or content. Whether they browsed a Botox page, read about laser treatments, or even started filling out a booking form, retargeting allows you to remind them of your services after they leave.
These ads follow your audience around the internet, showing up on social platforms like Instagram and Facebook, or across websites and apps via the Google Display Network. Because these users already know who you are, they’re more likely to click, convert, and become paying clients.
For medical spas, where customers often take time to research and compare providers, retargeting keeps your brand top of mind during the decision-making process.
Segment Your Website Visitors for Smarter Retargeting
Not all website visitors should be treated the same. Someone who just visited your homepage is in a very different stage than someone who spent five minutes on your laser treatment page.
Segment your audiences based on behavior to create more relevant and effective ads. Here are a few useful segments to consider:
- Visitors who viewed a specific service page (e.g., CoolSculpting, Botox, facials)
- Visitors who added a service to cart or started a booking form but didn’t finish
- Visitors who watched a full video or downloaded a guide
- Returning users who haven’t booked yet
By tailoring your messaging to each segment, your retargeting ads will feel more personal and timely. This increases engagement and improves your return on ad spend.
Match Your Message to Their Stage in the Funnel
The key to effective retargeting is relevance. That means understanding where someone is in their decision-making process and offering the right message at the right time.
If someone viewed your facial rejuvenation service page, consider an ad that highlights client testimonials or shows before-and-after results. If someone started a booking but didn’t complete it, you might remind them with a limited-time offer or booking incentive.
Here are a few examples of messaging that aligns with intent:
- Awareness stage: “Curious about injectables? Discover what makes our med spa different.”
- Consideration stage: “See the results of our signature HydraFacial—client stories inside.”
- Booking intent: “Your consultation is still open—book today and get a complimentary add-on.”
The more your ad speaks directly to their experience, the better your chances of conversion.
Use Dynamic Creative Where Possible
Modern ad platforms like Meta and Google Ads allow you to use dynamic creatives. This means your ad content can automatically adjust based on what someone viewed.
For example, if a visitor spent time on your microneedling page, your retargeting ad can show images and messaging related to microneedling specifically, instead of generic branding. This hyper-relevance can significantly improve click-through and conversion rates.
Make sure your creative assets include high-quality visuals, clear calls to action, and trust signals such as reviews, certifications, or staff credentials.
Set Frequency Caps to Avoid Ad Fatigue
One of the biggest mistakes in retargeting is showing your ads too frequently. Seeing the same ad every day can annoy potential clients and hurt your brand perception.
To avoid ad fatigue, set frequency caps on your campaigns. This limits how often someone sees your ad in a given period. A common best practice is to show a retargeting ad no more than three to five times per week.
You can also create multiple ad variations and rotate them, so the content feels fresh even if the viewer sees your brand multiple times.
Use Time-Based Retargeting Windows
The timing of your retargeting matters. A person who visited your website yesterday is more likely to convert than someone who stopped by three weeks ago.
Most platforms allow you to create retargeting audiences based on how recently someone visited your site. You can set up short-term audiences (1–7 days), mid-term (8–14 days), and long-term (15–30+ days) and adjust your messaging accordingly.
Short-term campaigns should focus on booking incentives or follow-ups. Long-term campaigns can lean more on brand-building and testimonials to re-engage cold leads.
Combine Retargeting with Email Marketing
If you collect email addresses through consultation forms, lead magnets, or service inquiries, you can combine email marketing with your retargeting strategy.
Upload your email list to Meta or Google Ads to run custom audience campaigns. These can include special offers for past clients, seasonal promotions, or reminders for long-term maintenance services.
Email and retargeting work together to surround your audience with value-driven touchpoints across platforms. This omnichannel approach increases the chance of conversion and builds loyalty over time.
A/B Test Your Creatives and Messaging
Retargeting campaigns should not be set and forgotten. Continually test your ad copy, visuals, calls to action, and audience segments to improve results.
You might test:
- “Book now” versus “Claim your free consultation”
- Before-and-after images versus staff or spa environment shots
- Testimonials versus service benefits
- Promotions versus educational content
Track your results over time and double down on what works. Even small tweaks can lead to big improvements in conversion rates.
Don’t Forget Mobile Optimization
Most of your retargeting traffic will come from mobile devices. Make sure your website and landing pages load quickly and are easy to navigate on a smartphone.
A great ad can only do so much if it leads to a page that frustrates users. Test your site on mobile often and ensure that forms, buttons, and booking flows are smooth and fast.
Track Performance and Adjust Regularly
Successful retargeting requires ongoing attention. Monitor your campaigns weekly to identify which audiences and creatives are driving the most conversions.
Use metrics like:
- Cost per conversion
- Click-through rate
- Frequency
- Booking volume from retargeted leads
Pause what isn’t working, reallocate budget to high-performing ads, and keep refining your approach based on data.
Final Thoughts
Retargeting is one of the most effective and cost-efficient ways to grow your medical spa. By staying in front of interested visitors and delivering the right message at the right time, you can turn casual website traffic into loyal clients.
Segment your audiences, align your messaging, test frequently, and optimize your landing experience. When done right, retargeting not only fills your calendar with new appointments, it also helps build a premium brand experience that keeps clients coming back.
Medical Spas
Pretty With A Purpose: Inside the Grand Opening of B Beautiful Medical Spa

On Sunday, March 30, elegance, empowerment, and expert skincare converged in a glamorous celebration as B Beautiful Medical Spa officially opened its doors in Chamblee. Founded by Briana Kelly, a licensed practical nurse and healthcare entrepreneur, the new med spa introduces a luxe, personalized approach to self-care in one of Atlanta’s fastest-growing wellness hubs.
With its grand opening, B Beautiful is not just adding to Atlanta’s beauty scene—it’s redefining it.
A Grand Opening Designed for Glamour
Guests arriving at 6100 Peachtree Road were greeted by a vision in pink: a vibrant, curated outdoor space adorned with floral installations, chandeliers, and a pink carpet entrance. Inside, the ambiance felt more like a designer fragrance counter at Saks than a medical spa.
Champagne flowed, charcuterie boards tempted, and DJ Nutty set the tone with music that moved seamlessly from upbeat to sultry. Inside, attendees enjoyed exclusive product demos, skincare consultations, and access to the spa’s grand opening specials on its premium services.
“This aesthetic is inspired by how I decorate my own home,” said founder Briana Kelly, describing her vision. “I wanted people to feel like they walked into a VIP fragrance lounge—chic, intimate, and upscale.”
A Nurse’s Pivot to Beauty Entrepreneurship
With more than a decade in the medical field and a successful home healthcare agency already under her belt, Briana is now channeling her expertise into aesthetic wellness.
“This was something fun I wanted to explore,” she said. “I’ve always loved beauty and skincare, and this spa gave me the chance to blend my medical experience with my passion.”
The result is a space that merges clinical quality with calming luxury. But B Beautiful isn’t just about appearances. It’s rooted in results-driven treatments and science-backed care, offered in a welcoming, judgment-free environment.
The Services: Science Meets Skincare
B Beautiful Medical Spa offers a thoughtfully curated menu of medical-grade skincare and cosmetic treatments, including:
- Microneedling and collagen therapy
- Botox and dermal fillers
- Advanced chemical peels and facials
- Luxury skincare lines, including rare, high-end favorites
Briana’s personal go-tos?
“The Valmont Facial Exfoliant—it gives you an instant glow,” she shared. “The Luminous Pearl Moisturizer hydrates deeply, and the P50 toner by Biologique Recherche is my secret weapon for tightening and lifting.”
Community and Celebrity Support
The event drew a stylish crowd of Atlanta influencers and beauty insiders, including V-103 radio personality Jazzy McBee, who emphasized the importance of beauty as a form of self-care.
“We’re already beautiful,” said McBee. “It’s just about maintaining it. These are embellishments, not enhancements.”
She also highlighted the significance of showing up for Black women entrepreneurs:
“We’ve got to support our women, especially in this climate.”
Also in attendance was Suzette Samuel, luxury realtor and motivational speaker, who praised the event as a chance to connect with like-minded entrepreneurs.
“What we consume—emotionally and physically—shows up in our skin and energy. I’ve learned to clean up my lifestyle, and now I take pride in my appearance.”
A New Era of Elevated Self-Care
With its debut, B Beautiful Medical Spa promises more than results—it offers a full-body, full-experience approach to skincare and wellness.
“I want every guest to leave not just looking better, but feeling better,” Briana said. “This is about more than beauty. It’s about creating space for women to invest in themselves, feel empowered, and discover their own glow.”
B Beautiful’s launch sets a new standard for luxury med spa care in Atlanta—combining clinical expertise with personal care, all within a beautifully designed environment.
As the city continues to grow as a destination for wellness and beauty, B Beautiful Medical Spa stands out as a space where empowerment meets aesthetics, and every visitor is treated like VIP.
Medical Spas
Mobile IV Therapy Leaders Bring Personalized Wellness to Californians at Home

Modwella California and Driphouse IV Club deliver concierge care with licensed clinicians, science-driven treatments, and a focus on trust and accessibility.
Across California, mobile IV therapy is moving essential wellness care out of crowded clinics and into the comfort of people’s homes. Two providers are helping lead that shift by combining medical rigor with hospitality and convenience.
Modwella California operates a fully mobile team of nurses and medical professionals who bring IV therapy, vitamin injections, hormone support, lab draws, and weight management services directly to clients from Los Angeles to San Diego to Sacramento.
Kylie Burr, a registered nurse and co-owner of Modwella California, has been with the company since day one. After starting her journey with the founders in Utah, she later brought Modwella to California, where she now leads operations across the state. “We’ve always stayed true to the mission: make wellness convenient, affordable, and trustworthy,” Kylie says.
The company’s model was inspired by an emergency physician who saw patients seeking ER care that could safely be delivered at home, and it has grown around a simple idea, make wellness convenient, affordable, and trustworthy. Clients can speak with a nurse before booking, request the same clinician for continuity, and often discover the brand through community events where preventative care is made approachable.
In North County San Diego, Driphouse IV Club brings a boutique, relationship-driven approach to the same doorstep experience. Co-founded by a registered nurse and a physician, with executive leadership rooted in global medical technology, the Encinitas-based team serves all of San Diego with custom-blended IV hydration, vitamin shots, peptides, and more.
Their founding mission was simple but powerful: offer high-quality, affordable IV therapy without the transactional feeling of traditional clinics. “We’re not a corporate enterprise,” says Johnson. “We’re boots-on-the-ground, roll-up-your-sleeves healthcare.” Every treatment is custom-blended to suit the client’s needs, from energy boosts and immune support to cellular repair and pain relief. Unlike most IV providers, Driphouse does not work off a standard menu—they personalize everything, including dosage, formulation, and frequency.
Unlike providers that rely on fixed menus, Driphouse personalizes dosage, formulation, and frequency to match individual goals, from recovery and immune support to cellular repair. The club’s licensed professionals emphasize safety and transparency, while community collaborations and event support reflect a commitment to accessible care that feels personal, not transactional.
Together, these organizations illustrate how mobile wellness can be both medically sound and human-centered. Modwella California scales statewide access with physician oversight and nurse-led continuity, while Driphouse IV Club exemplifies a boutique model that tailors every drip.
For busy parents, professionals, and anyone managing fatigue or pursuing performance and prevention, concierge IV therapy offers a practical path to feeling better without the wait room.
Medical Spas
DrSkin Plastic Surgery, Regenerative and Medical Spa Announces Integrated Aesthetic Care Model in Gilbert

Clinic outlines combined surgical and non surgical services, patient communication standards, and plans for measured growth
DrSkin in Gilbert, Arizona announces its integrated care model that combines plastic surgery, regenerative medicine, and medical spa services under one roof. The clinic was founded by clinical director Joy Chapman and operations lead Terence Kazlow, who identified a gap between boutique med spas and larger surgery centers and set out to provide a single location where patients can consult on surgical and non surgical options with consistent clinical oversight.
Planning for DrSkin began in late 2020 and the clinic opened in September 2022. Chapman and Kazlow built the operation drawing on experience in direct patient care, orthopedics, capital equipment, and clinic operations. Board certified plastic surgeon Dr. Rohit Jaswal joined to provide surgical procedures alongside minimally invasive treatments.
DrSkin reports a service catalog of more than 200 offerings, including exosome therapy, RF microneedling, PRF gel treatments, and fat grafting. Care plans follow a good, better, best consultation framework that considers medical history, lifestyle, goals, and timelines. According to Chapman, the aim is to present options with clear benefits, risks, and expected recovery so patients can make informed decisions.
The clinic describes its communication standards as in house and responsive, with staff addressing patient messages from early morning through late evening. “Patients should have direct access to the team that knows their chart,” Kazlow said. “Our objective is timely follow up and clear next steps.”
Technology selection is overseen by Kazlow, who evaluates devices and indications prior to acquisition. The clinic states that equipment decisions are based on safety data, training requirements, and anticipated clinical value.
DrSkin participates in the Gilbert Chamber of Commerce and the Better Business Bureau and has sponsored local schools and sports teams. The organization is currently focused on facility improvements and staffing to support measured growth, including the possibility of future expansion in the region.
“Our priority is appropriate care,” Chapman said. “If a different treatment or a different timeline is in the patient’s best interest, that is the recommendation they receive.”
For information about services or consultations, visit drskinmedspa.com.
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